Brand communication
Designum helps companies across Europe speak about themselves with one voice. Customers understand faster what sets you apart, and your team sells more easily.
A brand that sounds the same in every conversation sells more easily.
What we do in brand communication
We work within the scope we agree on at the start. You can entrust us with everything or only the elements you are missing most today.
Brand message and sales arguments
We define what to say about the company and how to convince customers before they ask about the price. You get a written brand message and a set of arguments for different customer groups.
Read more →Tone of voice
We define how the brand speaks and writes. Your materials sound like one company, no matter who prepared them.
Read more →Communication guidelines
We write down what the team can publish straight away, what needs approval, and who is responsible for what.
Read more →Consistency across departments
We organise content so that marketing, sales and customer service all use the same, up-to-date materials.
Read more →Sales enablement materials
We prepare presentations, proposals and answers to the most common questions that help close conversations.
Read more →Communication in foreign markets
We adapt the brand message to new European markets so that it sounds natural to local customers rather than like a translation.
Read more →Questions and answers
What does Designum do in brand communication?
Designum brings order to the way a company talks about itself: it defines the brand message and sales arguments, develops the tone of voice, writes down communication guidelines and prepares sales enablement materials. As a result, marketing, sales and customer service say the same things about the company.
What kind of companies do you run brand communication for?
For companies operating in Poland and across European markets that want to speak about themselves consistently in every channel and every department. We can run communication end to end or support your marketing team in selected areas.
Can we commission only part of the work?
Yes. We agree the scope at the start. You can entrust us with everything or only the elements you are missing most today, for example the tone of voice or sales enablement materials.
How do you bill the work?
A fixed scope or hourly, whichever suits your company better. We agree the billing model in the first conversation.
Do you work with companies outside Kielce and outside Poland?
Yes. We are headquartered in Kielce, Poland, and work remotely with clients across Europe. We will come to you for a meeting and, if needed, fly to your office.
Let's start with a conversation
Tell us about your company and what you need. We will get to know your situation before we meet, so the conversation starts with specifics. Everything you tell us stays between us.