Consistent brand identity
Designum makes sure your brand looks the same everywhere it meets the customer: on the website, in a proposal, at a trade show and in every country. The customer recognises it straight away, and the team does not have to wonder what the next piece of material should look like.
One visual standard for everyone who touches the brand.
What we do in consistent brand identity
We work within the scope we agree on at the start. We can bring the whole brand identity into order or only the elements that are drifting apart most today.
Brand consistency audit
We gather the company's materials from all channels and check where the brand looks and sounds different. You get a review of inconsistencies and a list of changes starting with the most important.
Read more →Visual identity
We tidy up or design the brand's visual system: logo, colours, typography, photos and graphic elements, so that they form one recognisable whole.
Read more →Brand book and guidelines
We write down the rules for using the brand in one practical document. The team, agencies and partners know what the brand should look like, without having to ask.
Read more →Material templates
We prepare ready templates for presentations, proposals, documents, email signatures and social media graphics. Everyone in the company creates materials in line with the brand, even without a designer.
Read more →Brand refresh
We modernise the brand's image without losing what customers already know, and roll the change out across all materials and channels.
Read more →Brand rollout across branches and markets
We help introduce a uniform image in branches, at distributors and in foreign markets, so that the brand looks the same in every country.
Read more →Ongoing consistency control
We check new materials before they reach customers, including those prepared by other contractors. The brand stays consistent not just on the day of rollout, but all the time.
Read more →Questions and answers
What does Designum do in brand identity?
Designum takes care of consistent brand identity: it carries out a consistency audit, tidies up or designs the visual identity, prepares a brand book and material templates, refreshes the brand and makes sure it looks the same in all channels and all markets.
How does consistent brand identity differ from brand communication?
Brand communication is about what and how the company says things: message, arguments and tone of voice. Consistent brand identity is about how the brand looks: logo, colours, typography and materials. They work best together, and we often run them in parallel.
Do you design new logos and carry out rebrands?
Yes, if the brand needs it. More often, however, we start by tidying up and refreshing what already exists, because it is faster, cheaper and does not lose the recognition the brand has built.
Will you prepare a brand book for our company?
Yes. We prepare a practical brand book with rules and examples, plus ready templates so that the rules can be applied in daily work straight away.
Can you keep an eye on the consistency of materials created by other agencies?
Yes. We check materials prepared by other contractors and your team before they reach customers, and point out what to correct.
How do you bill the work?
The audit, brand book and brand refresh are priced as projects, and ongoing consistency control and material preparation as a fixed scope or hourly, whichever suits your company better.
Let's start with a conversation
Tell us about your company and what you need. We will get to know your situation before we meet, so the conversation starts with specifics. Everything you tell us stays between us.