Material templates: presentations, proposals, documents and graphics that everyone creates in line with the brand

Most materials in a company are created without a designer: proposals, presentations, documents, emails, simple graphics. Templates make these materials look in line with the brand, even when a salesperson makes them in a hurry. It is the cheapest way to achieve everyday consistency.

Which templates do we prepare?

A template is good when you cannot make something ugly with it. Anything else is just a file with a logo.

We design templates where the team creates materials itself and most often. We tailor the set to the company; it usually includes:

• presentations: slide layouts for different content, with ready styles and constraints,
• proposals and documents: templates for letters, proposals, contracts, reports in a word processor,
• email signatures for the whole company, in one pattern,
• social media graphics: templates for posts, carousels, covers in a simple tool,
• printed materials: business cards, leaflets, internal posters.

How do we prepare templates?

1. We check what the team creates itself. Which materials, how often, in which tools and what most often goes against the brand in them.
2. We design the templates. Based on the identity, with constraints that make them hard to break: locked styles, ready layouts, placeholders for content.
3. We build them in the team's tools. Presentations in whatever the company uses, documents in the word processor, graphics in a simple online tool. Without changing habits.
4. We train and collect feedback. Short instructions and an example for every template, and after a month a review: what works, what needs adjusting.

What do you get?

• a complete set of templates in the tools the team uses,
• short instructions and a filled-in example for each,
• one place with the current versions of the templates,
• a review after a month and adjustment to practice.

When is it worth preparing templates?

• when proposals and presentations from different people look like they come from different companies,
• when the designer is swamped with requests for small things the team could do itself,
• after tidying up the identity or preparing a brand book,
• when the company is growing and new people have to create in line with the brand from day one.

Frequently asked questions