Multiple markets and languages
Designum runs brand communication across many European markets at once. Your company sounds natural in every country, and the brand stays one brand, whatever the language.
The same brand in a dozen versions, without losing tone or detail.
What we do in multi-market communication
We work within the scope we agree on at the start. We can run communication across all your markets or support you in entering one specific country.
Market entry communication
We check how your offer and message will work in the new country, and adapt the arguments to local customers, competitors and buying habits.
Read more →Content localisation
We do not translate word for word. We adapt texts, taglines and examples so that they sound natural to the customer in a given country and say the same thing as the original.
Read more →Language versions of materials
We prepare presentations, catalogues, proposals and trade show materials in many languages, keeping the layout and quality of the original.
Read more →Multilingual websites
We build and develop websites for multiple markets, with separate language versions that search engines and AI assistants correctly recognise in every country.
Read more →Campaigns and social media abroad
We run profiles and campaigns in the languages of your markets, with content tailored to local customers.
Read more →Brand consistency in every country
We write down the rules, a glossary of terms and material templates used by all markets. Branches, distributors and partners talk about the company in the same way.
Read more →Technology and quality control
With AI we quickly prepare first language versions and content variants. Every version is checked by a person who knows the language and the market before it reaches customers.
Read more →Questions and answers
What does Designum do in multi-market communication?
Designum prepares and runs brand communication across European markets: it localises content, prepares language versions of materials and websites, runs campaigns and social media abroad, and makes sure the brand sounds consistent in every country.
Which languages do you work in?
We work in the languages of European markets. We publish our own project, Robots Point, in 21 languages. We agree the range of languages at the start of the engagement, depending on the markets your company operates in.
How does localisation differ from translation?
Translation carries words from one language to another. Localisation adapts the whole message: arguments, examples, tone and details to customers in a given country, so that the text sounds as if it had been created locally.
Do you use AI for language versions?
Yes, AI helps us prepare first versions and content variants quickly. The final wording is always decided by a person who knows the language and the market, and the signature under what reaches customers is ours.
Do you support branches and distributors abroad?
Yes. We prepare communication guidelines and ready materials for them in their languages, so that all partners talk about your company in the same way.
How do you bill the work?
A fixed scope or hourly, whichever suits your company and the number of markets served better.
Let's start with a conversation
Tell us about your company and what you need. We will get to know your situation before we meet, so the conversation starts with specifics. Everything you tell us stays between us.