Campaigns and social media abroad: profiles and ads in the languages of your markets

In a foreign market a company builds credibility from scratch, and profiles and campaigns are often the first place a customer meets it. We run social media and campaigns in the languages of your markets, with content that sounds local, from one calendar that keeps all markets together.

What does day-to-day communication in foreign markets cover?

One English profile for all markets is a profile for nobody. Customers want to read in their own language.

Day-to-day communication in a foreign market is the same as at home: a presence plan, a calendar, content, profile management, moderation, campaigns and a report. The difference is that everything has to work in the language and rhythm of the market while staying true to one brand. We run it as one process for all countries:

• shared content, localised for each market: expertise, case studies, products,
• local content: events, partners, topics that matter in a given country,
• paid campaigns with targeting, creatives and landing pages in the market's language,
• moderation in the customer's language, according to shared rules,
• one report showing all markets side by side.

How do we run communication in several markets?

1. We plan the presence for each market. Which channels, what goals and what rhythm in a given country. Not every market needs the same thing.
2. We run one calendar. Shared and local content is visible in one place, so markets do not duplicate work or lose topics.
3. We localise and publish. Every piece passes through someone who knows the language and the market, and is published at the times local audiences are active.
4. We run campaigns and report. Campaigns with a separate budget and goal for each market, and a monthly report showing all countries together.

What do you get?

• profiles run in the markets' languages, at one rhythm,
• campaigns with local targeting, creatives and landing pages,
• moderation in the customers' languages,
• one calendar and one report for all markets.

When is it worth running day-to-day communication abroad?

• when entering a new market, to build visibility from day one,
• when local partners run profiles their own way and the brand drifts apart,
• when English-language campaigns bring no results in non-English-speaking markets,
• when the company operates in several markets and wants to run them under one brand.

Frequently asked questions