Social media content creation: posts, graphics and video in the brand's tone of voice
Social media content has a few seconds to hold attention, and it has to sound like your company. We prepare posts, graphics and short video that speak with one voice alongside the rest of the brand, and with AI we quickly create format variants and language versions.
What kind of content do we prepare?
Good social media content does not talk about the company. It shows that the company understands the customer's problem.
Company profiles that work have the right proportions: more expertise and proof, fewer announcements about the offer. We prepare the full range of content needed to keep those proportions:
- text posts: expert, industry, company life, answers to customer questions,
- graphics: carousels, infographics, quotes, campaign graphics, in line with the brand identity,
- short video and animation: product demos, event coverage, talks, vertical formats,
- variants and language versions: the same idea in the formats of different channels and the languages of the markets.
How is content created?
- An idea from the plan. Topics follow from the presence plan and the calendar, so every piece has a place and a purpose before it is created.
- Text and design. We write the post in the brand's tone of voice and design the graphic or video in its identity. The master version is created.
- Variants with AI. From the master version we quickly make formats for other channels and language versions. AI tools speed up this part; they do not replace the idea.
- Check and approval. Every piece is checked by a person: meaning, language, consistency with the brand and the facts. Only then does it go into the calendar for your approval.
What do you get?
- a complete set of content for every month, according to the calendar,
- graphics and video in your brand's identity, in the formats of all channels,
- language versions of content for the markets you operate in,
- a library of ready content for reuse.
When is it worth outsourcing content creation?
- when the team has the expertise but no time to write it down and publish it,
- when content is created in different styles and does not look like one company,
- when graphics and video are missing and text alone does not work,
- when the company publishes in several languages and every version is created separately.
Frequently asked questions
Where do you get knowledge of our industry?
From you. Short conversations with the experts in your company give more material for content than hours of research. We turn them into posts, graphics and video.
Is the content created by AI?
AI helps us with variants, language versions and first drafts. The idea, the meaning, consistency with the brand and the decision to publish belong to a person. The signature under the content is ours, not the model's.
Can you prepare content that our team publishes?
Yes. Some companies prefer to publish themselves. In that case we deliver ready content in the calendar, and publishing stays on your side.