Paid social media campaigns: a clear budget, a clear goal, a measurable result
A paid campaign is the fastest way to reach a specific group with a specific message, but only if it has a goal, a budget and a metric agreed before launch. We plan and run social media campaigns so that at the end it is possible to say what they delivered.
When does a paid campaign make sense?
A paid campaign amplifies what already works. It will not fix a profile that has nothing to say.
Paid campaigns in B2B work in a few situations: when a company enters a new market and needs reach from zero, when it promotes a specific event, piece of content or offer, when it wants to reach a narrow group of decision-makers that is hard to reach organically. They do not work as a substitute for a regular presence. That is why, before a campaign, we check that the profile and the website are ready for the traffic the campaign will bring.
How do we run campaigns?
- We set the goal and the metric. Enquiries, downloads, event sign-ups or reach within a specific group. One goal per campaign.
- We choose the audience and the channel. We set up targeting for your customers: industries, job titles, regions, interests. We choose the channel where that group is.
- We prepare the creatives and the landing page. Graphics, video and copy in the brand's tone of voice, in several variants for testing. We check that the landing page closes the goal.
- We optimise and report. During the campaign we shift budget to the variants that work. After the campaign you get a report with conclusions for the next one.
What do you get?
- a campaign plan with goal, audience, budget and metric,
- ad creatives in several variants, in the brand's identity,
- campaign management and ongoing optimisation,
- a final report with results and recommendations.
When is it worth launching a paid campaign?
- when entering a new market or launching a new product,
- before a trade show, a webinar or another event,
- when expert content needs to reach specific decision-makers,
- when organic reach is not enough and the profile is ready for traffic.
Frequently asked questions
What budget is needed?
It depends on the goal and the market. In B2B, meaningful campaigns start at a media budget of a few thousand euros a month. We propose a budget after agreeing the goal, not the other way round.
Does the media budget go through you?
The media budget is yours and is settled directly with the advertising platform. Our fee for running the campaign is agreed separately, so you see exactly how much goes on advertising.
Do you run campaigns in foreign markets?
Yes, in the languages of and with targeting for European markets, with creatives adapted to local customers.