Company profile management and publishing: profiles that are up to date and consistent with the rest of your communication
Profile management is daily work that usually nobody in the company has time for: publishing according to the plan, up-to-date descriptions and graphics, tidy profiles, and making sure everything is consistent with what the company says about itself elsewhere.
What does profile management include?
A company profile is the business card the customer looks at before a conversation. An outdated profile says more than no profile at all.
Profile management is not just publishing posts. It is also everything the customer sees before reading the first post, and everything that happens to the profile between posts:
- publishing content according to the calendar and at the right times,
- keeping profiles current: descriptions, cover graphics, contact details, featured content,
- consistency with the brand identity and the website content,
- tidiness: removing outdated content, tagging, pinning,
- timely reactions to events in the company and the industry.
What does the engagement look like?
- We take over the profiles. We tidy up descriptions, graphics and settings, and agree access rights and account security rules.
- We publish according to the calendar. We publish content approved in the calendar at the agreed rhythm, choosing times to match audience activity.
- We keep things consistent. When the offer, the website or the identity changes, the profiles are updated at the same time.
- We report every month. You get a summary: what was published, how it performed and what we propose next.
What do you get?
- profiles run regularly, without gaps or bursts,
- up-to-date descriptions, graphics and details in all channels,
- one account manager on our side,
- a monthly report with results and proposals.
When is it worth outsourcing profile management?
- when the profiles are run by "someone on the side" with no regular time for it,
- when the descriptions and graphics in the profiles do not match the current offer,
- when the company has profiles in several channels or several markets,
- when the person running them leaves and the knowledge of the profiles leaves with them.
Frequently asked questions
Do you take over access to our accounts?
We work with access granted by the company, with agreed roles and without taking ownership of the accounts. The accounts always remain yours, and access can be revoked at any time.
Can we still publish ourselves?
Yes. We agree what we publish and what your team publishes, and both sides stick to one calendar so there are no collisions.
What about comments and messages?
That is a separate element, moderation and replies. We can run it together with the profiles or leave it on your side according to agreed rules.