Campaign graphics and assets: one idea rolled out across every format
A campaign needs dozens of files: banners in several sizes, social media graphics, website headers, mailing assets. We prepare them from one idea so that the whole campaign looks like a single whole rather than a collection of random graphics.
What do campaign assets include?
A campaign is consistent when the customer recognises it on the second contact, whatever the channel.
Campaign assets are all the graphics and content the customer will see while it runs, in every channel the company communicates in. We prepare them as one set:
- the key visual and its variants, which define the look of the whole campaign,
- ads in all the formats of advertising platforms and the web,
- social media graphics: posts, carousels, stories, covers,
- website elements: headers, banners, landing pages,
- mailing assets and, if needed, print.
How are campaign assets created?
- We define the campaign's goal and message. What the campaign is meant to achieve and what it should say. The visual idea and the tagline follow from that.
- We design the key visual. One master version that you approve. Only then is the rest created, so changes are made once.
- We roll out the formats. From the master we prepare every size and variant. AI speeds this part up; every file is checked by a person.
- We deliver the complete set and support deployment. The files reach you organised by channel, with notes on what to upload where.
What do you get?
- the campaign key visual and its variants,
- a complete set of formats for ads, social media, website and mailing,
- files organised by channel, ready to deploy,
- language versions, if the campaign runs in several markets.
When is it worth commissioning campaign assets?
- before an advertising, seasonal or product campaign,
- when the campaign runs in several channels and should look like one whole,
- when the team cannot keep up with preparing dozens of formats,
- when the campaign covers several markets and languages.
Frequently asked questions
Do you also write campaign copy?
Yes. We write the tagline, ad copy and landing page content together with the graphics, in the brand's tone of voice, so that everything sounds consistent.
Do you do video campaigns?
Yes. We prepare short-form video and animations for ads and social media as part of the campaign set.
How long does preparing the assets take?
It depends on the number of channels and formats. A typical multi-channel campaign takes two to three weeks from approval of the idea.